After 43 successful years as a freelance production professional and at the peak of his career Nino Giannotti has decided that it’s time to begin what he refers to as “phase one” of the natural slowdown process (not to be confused with retirement). With his son Joe taking on more responsibilities and assignments in the family business, Nino is now able to dedicate more of his time to teach lighting, gripping and production techniques for television broadcasting and video productions, and most important how to successfully apply these techniques to the current market demand.
“These are challenging times, being a good cameraman is no longer enough, you have to fully understand what producers and clients are looking for in a freelancer today. Look at those who are constantly in demand and you’ll see professionals with good working knowledge of lighting and gripping skills, those with the ability to transform any ordinary place into a production friendly environment, no matter what’s there. Clients don’t want to hear about problems, they hire us because they want solutions. Problem solving has become the most important and profitable skill we can offer our clients in today’s market. We can’t go on complaining that budgets are not what they used to be, we have to adapt and reinvent ourselves, give our clients the best we can within those limitations and still remain profitable. These are the best and most opportunistic times for innovators who can think and work outside the box, this is what I’m bringing to these workshops.”
