Out of everything that will be discussed in the workshops nothing is more important that the business side of our business. By the thousand they try to make it as a production freelancers but those who succeed are few, what's more discouraging is that some of those who fail are also some of the better DPs in the business. We are not in the video business, we are in the business of video, business comes first. Before we can even turn our cameras on we have to be able to persuade and demonstrate to potential clients that we can do the job better than anyone else can. Better doesn't necessarily mean outstanding quality, there is such think as useless quality. Better is the ability to understand the lint's needs and deliver those needs to meet and exceed his expectations.
This topic will be discussed throughout the workshop. The goal for everything we do is to better serve that client.